Relia, Inc.

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Relia at a Glance

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Point 1The Relia Group's Aims

The philosophy that underlies the Relia Group's actions and goals

Our Philosophy

Mission Statement

The Relia Group holds as its mission, “Sharing inspiration and excitement with more people and corporations, we declare that we will contribute to the further development of society and lead to the happiness of our employees and their families through the growth of our company.”

The 4 Promisses

The values that our employees hold dear are expressed in the 4 Promises.

  • 1. We promise to value our customers and will continually commit to do so in order to maintain our customers’ trusts.
  • 2. We promise to value harmony and aim to have a Corporate Culture that is free and open-minded.
  • 3. We promise to aim to continually challenge ourselves and be creative.
  • 4. We promise to value courtesy & civility and will strive to train ourselves in self-management and basic behaviors.

Group Vision

Reliable Ring
Relia, supporting collaboration to create values

With a variety of relationships with our customers based on reliance, we promise to share the harboring excitement and the future with customers, and to create happy feeling.

Realiable Ring

We will continue to strengthen the Reliable Ring that connects people and society to corporations and organizations based on our key strategies: “satisfy various customer needs,” “grow with society” and “challenge new possibilities.”

Origin of the Company's Name

Reliable Ring

Realia, Inc.

Relia, Inc., the Company's name, refers to expanding the Reliable Ring; in other words, to expand, support and entrench the potential of people and society by connecting our customers, employees, colleagues and clients through our Reliable Ring.

The Relia Group’s Aims

Mid-term Management Plan Theme:
Creation of new customer experience value (CX) through the provision of high value-added services

In November 2018, the Relia Group established a Mid-term Management Plan “Business Strategy 2020,” covering the period up to the fiscal year ending March 2021, in order to cope with changes surrounding the company.

Based on the high-quality operational capabilities that we have cultivated since the company's foundation, with the theme of “creation of new customer experience value (CX) through the provision of high value-added services,” we are working to create new customer experience value (CX) through the development of four innovative approaches: Digital Innovation, Service Innovation, Market Innovation, and Management Innovation.

By contributing to the enhancement of engagement between our client companies and consumers through the creation of CX, we will strive to improve the corporate value of the Relia Group.

What is CX (customer experience value)?

With the growing commodification of goods and services, companies are finding it more and more difficult to have customers choose their products and services and to retain those customers based on price or function alone. One crucial factor in distinguishing a product or service from that of a competitor is customer experience value (CX). In addition to the physical aspects of a product or service, such as its price and function, this concept encompasses the emotions that customers feel from the “experience” of purchasing and using the product or service, such as “satisfaction” or “joy.” Today, more and more companies are pursuing initiatives to enhance CX.

Experience Satisfaction Joy

Four Innovations (Approaches)

With the theme of “creation of new customer experience value (CX) through the provision of high value-added services,” our aim is to further increase corporate value through the development of four innovative approaches: Digital Innovation, Service Innovation, Market Innovation, and Management Innovation.

  • Digital Innovation
  • Service Innovation
  • Market Innovation
  • Management Innovation